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Those silky, shiny models are the most popular variety, but durags can also be made of velvet, for special occasions, as well as polyester. In June, Joseph Headen created the first Durag Fest at the black-owned gallery BLKMRKT in Charlotte, North Carolina, creating a ballroom for durags of all lengths and cuts. In art, music, and fashion, durags are being embraced as a symbol of divinity and diaspora, a marker of identity and existence, and a tribute to a black tradition that should no longer be ridiculed but revered.
Cut from denim, velvet, and silk, these durags are intended to last “for hundreds of years,” like heirlooms given from one generation to the next. Some are actually helpful to keeping your waves on swim, while others are meant to be more of a fashion statement.
The bandana style incorporated into my outfits is heavily inspired by the hip-hop culture of the ‘90s,” she says, naming artists such as 2Pac, Aaliyah and TLC as trendsetters. But after the black liberation movement in the '60s and '70s, and as black entertainers rose to prominence in the 90s, that changed. This is ideal for those who are always on the move and lack the time and effort necessary to preserve their curls after sleeping.
The rapper Baby Keem, with a feature from Travis Scott, released a single in 2021 with the name "durag activity".
The tainted fabric has been reclaimed as a symbol of black beauty, a signifier of style worn on the streets, the catwalk, the red carpet… And now, in a powerful mic-drop moment, the durag is making its first appearance on the May 2020 cover of British Vogue, worn by Rihanna.
The durag, once a grooming aid seldom seen outside the house, began to gain popularity on the streets when rappers such as Jay-Z, Cam’ron, Nelly, Ja Rule, 50 Cent and even Eminem were seen sporting the hair covering as a fashion accessory.Moreover, wearing a durag helps retain moisture in your hair, which is beneficial for preventing harsh factors such as pollution in the air. Due to the abundance of options, these issues can be alleviated, and durags can be used to enhance the results. The popularity of durags amongst black men, says fashion psychologist Shakaila Forbes-Bell, is closely related to the way the black community values hair and community. It’s critical to maintain your hair lying down when trying to create waves; otherwise, you’ll end up with flat waves.