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Krause, Amanda (31 January 2020). "People are begging Lush to make more of its sold-out Koala-shaped soap that benefits animals affected by Australian bushfires". Insider. Evans, Rob (13 June 2018). "Cosmetics chain Lush resumes undercover police poster campaign". The Guardian . Retrieved 19 July 2018. In 2010, Lush launched Gorilla Perfume, a collaboration between perfumers Mark Constantine and his son Simon Constantine. [19] In December 2010, Mark and his wife Mo Constantine were awarded the OBE in the New Year's Honours list, for services to the beauty industry. [20] In 2014, Gorilla perfume opened its own standalone store in Islington, London. [21] In December 2018, Lush launched its Naked skincare range, which includes solid facial oils and cleansers and a seaweed gel eye mask, and opened a number of Naked shops, in Manchester, Milan and Berlin. [22] In 2019, Lush opened its biggest store in the world in Liverpool. [23] Product Hair Treatments - Marilyn won the 2020 Award of Earth Defender". A.A. Environment Possibility Award . Retrieved 27 December 2020.

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LUSH and Sea Shepherd Launch Global Anti-Shark-Finning Campaign". 3 September 2009. Archived from the original on 13 October 2008 . Retrieved 13 October 2008. The Environment Possibility Award conferred the "Award of Earth Defender" to Lush in 2020. [64] Boycott Israel Controversy [ edit ]

Lush to close all of its stores across the UK and Ireland tonight". Bournemouth Echo . Retrieved 15 April 2020. In 2023, the company partnered with Nintendo and Illumination to make cosmetics based on The Super Mario Bros. Movie. [32] Business structure [ edit ] LUSH to Buy 2nd Piece of Land to Save Sumatran Rainforests". Permaculture Magazine. 3 April 2018 . Retrieved 25 September 2020. Mo Constantine's innovation: finding an alternative to palm oil". The Guardian. 30 May 2010 . Retrieved 10 June 2020.

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The company follows a "no advertising policy", in which it does not spend money on TV campaigns or celebrity endorsements, and instead relies heavily on user-generated content. [37] However, the company partnered with drag queens from RuPaul's Drag Race alumnae Kim Chi, Detox and Shea Couleé in the holiday season of 2018 to create photo campaigns for their new products. [38] Products are also advertised through staff engaging in "random acts of kindness", where they are allowed to give away products to customers. [39] Lush states that it does not have a target demographic, and that as a brand it is "trying to make [its] stores welcoming to all". [40] Products [ edit ] Bibi van der Zee (17 April 2007). "Guerrilla giveaway". The Guardian. London . Retrieved 15 January 2008. Wood, Zoe (27 February 2020). "Lush offers public free hand washes to halt coronavirus spread". The Guardian . Retrieved 15 April 2020. Beginning in 2020, Lush North America faced criticism for union busting and poor working conditions. In September 2020, Lush workers in Toronto launched a campaign to unionise. [95] [96] Employees complained about having their voices stifled by the company; facing retaliation for speaking out; having pay well below a living wage; and unfairly barring some employees from stability and benefits by abusing the company's seasonal contract policies. In response, Lush handed out anti-union leaflets, held captive audience meetings, and allegedly targeted union organizers. [96] This is in contrast to the company's ethical buying policy, which states the importance of collective bargaining. Workers United Canada Council, the union representing Lush Workers, filed charges against the company in both the United States and Canada. The charges allege that the company's actions in response to the union organizing drive, as well as retaliation against individual employees was unlawful. [97] [98] Lush North America was officially acquired by Lush UK in 2021, but as of 2021 [update] these issues remain unchanged. [ needs update] See also [ edit ]

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verifyErrors }}{{ message }}{{ /verifyErrors }}{{ Ko, Christina (11 December 2019). "Harvested in Hong Kong: why global beauty brand Lush is shopping local to make its products sustainable and environmentally friendly". South China Morning Post. B Never Too Busy To Be Beautiful" was an experimental brand launched in 2003 by Lush. [16] The first B Never store opened in 2003 and was located on Carnaby Street in London, [16] before Lush expanded to opening 205 stores overseas. [17] B Never closed its stores in 2009. [18] Recent history [ edit ]

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EDT, Seren Morris On 3/23/20 at 9:53 AM (23 March 2020). "These are the companies still paying their employees while their stores are closed". Newsweek . Retrieved 15 April 2020. Liffreing, Ilse (15 May 2018). "Why Lush features men and women alike in its marketing". Digiday . Retrieved 18 June 2020.a b Loughlin, Charlotte (27 November 2019). "Lush is Not Very Lush". The Gryphon . Retrieved 25 September 2020. Lush's human performance art was about animal cruelty not titillation". The Guardian. 27 April 2012 . Retrieved 10 June 2020. Smell LUSH and save hen harriers!". www.rspb.org.uk. The Royal Society for the Protection of Birds . Retrieved 14 September 2015. Following the 2019–20 Australian bushfire season, Lush launched a campaign titled All The Wild Things, with proceeds from the sales of the koala-shaped soap bars would go to relief efforts aimed for Australian wildlife affected by the bush fires. [84] [85] #Spycops campaign [ edit ]

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Jones, Mark; Manktelow, Nicole (28 November 2017). "How Lush Has Grown Without Spending A Dime on Advertising". www.cmo.com . Retrieved 10 September 2018. Baldioti, Fernanda (16 May 2018). "Lush Cosmetics to close stores and factory in Brazil". Fashion Network.

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Lush cosmetics launch national Hen Harrier Day campaign". markavery.info. 8 August 2014 . Retrieved 14 September 2015. PETA Wins International Prize for Exposing Secret Tests on Animals". People for the Ethical Treatment of Animals. 13 November 2013.