About this deal
Andrea Werner, a pediatric occupational therapist in West Hartford, Connecticut, and mother of a preschooler and an infant, supports doll play as developmentally valuable.
My First Barbie’s limbs are moveable, like some past versions of the doll, and her facial features remain recognizable. A huge milestone: Her fingers and thumbs are connected, eliminating a frequent complaint that Barbie’s hands get caught in her clothes when children try to put them on. Simple closures make dress-up play a breeze for smaller hands, setting up fun and easy fashion moments. Parents also indicated that they are likely to choose a toy for their daughter based on a favorite character, and this ‘favorite’ status is often driven by content exposure. This finding led to the creation of My First Barbie YouTube content, the first Barbie animated special designed for preschoolers. Inviting younger kids to ‘meet’ Barbie and be introduced to her inspiring world.My First Barbie’s colourful outfit also provides visual stimulation and encourages children to explore different colours and patterns. My First Barbie’s smaller size is perfect for little hands and makes it easy for children to carry her around wherever they go. My First Barbie's limbs are moveable, like some past versions of the doll, and her facial features remain recognizable. A huge milestone: Her fingers and thumbs are connected, eliminating a frequent complaint that Barbie's hands get caught in her clothes when children try to put them on. We talk to parents and kids almost 365 days a year," she said. "We started hearing a theme around younger kids wanting to play with Barbie. Parents were concerned that their children at the preschool age didn't have the fine motor skills to have a positive play experience with our traditional fashion doll." In addition to its unique features, My First Barbie also has an affordable price point, making it a great option for parents who want to introduce their child to the wonderful world of Barbie without breaking the bank. This new doll is sure to bring joy and delight to any child’s playtime, while also providing a safe and educational experience. You will see the smile on your child’s face grow as they begin their journey into imaginative play!
The Mattel Global Consumer Insights team conducted an exploration on what parents look for in a doll for their preschool-aged children. The research showed that while many parents want to buy Barbie dolls for their preschool-aged daughters, some feel like their daughters aren’t old enough to play with the standard sized Barbie doll given their currently dexterity. The set also comes with an adorable plush flamingo! It features a wristlet to loop around the doll’s hand so she can carry her flamingo around, encouraging friendship stories. Gone is the contentious hourglass figure for My First Barbie, which launched Thursday ahead of July’s live-action film about the icon starring Margot Robbie and Ryan Gosling.I don’t think there’s one specific doll that’s most appropriate. I think doll play allows children to really practice storytelling skills, perspective taking and social interactions,” LeVos said.