Greggs Sandals Footwear Slingback Clogs Size 8 Primark Black Faux Fur-Lined

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Greggs has yet to reveal the clothing line, and whether it will feature prints of its iconic baked goods, however one PR image shows a simple hoodie featuring the Greggs logo. The limited-edition range of 11 pieces will be available in 60 stores.

verifyErrors }}{{ message }}{{ /verifyErrors }}{{ Tim Kelly, the director of new business development at Primark, said the retailer was looking to team with brands “we know [our customers] love” on clothing ranges and in-store experiences. Sabrina Faramarzi, a cultural trends expert and founder of the data and trends agency Dust in Translation, also sees it as an example of “the Gen Z habit of elevating the niche. Where millennials have worshipped unattainable influencers, Gen Zs prefer the homegrown hero.” So, what does it take to make such an unexpected pairing work and why is the Greggs x Primark crossover a match made in heaven? The 'merchi-fication' of F&B Raymond Reynolds, the Greggs business development director, said that customers had “continually asked” for Greggs branded clothing. “Fans can quite literally show their love for Greggs on their sleeves,” he said.Greggs has teased its latest collaboration with Primark which will be on sale from Tuesday November 29, 2022. For novelty merchandise to be successful, the brand must toe the line between self-awareness and confidence in the brand’s identity. The energetic launch video to announce the partnership promised:“One does tidy food, one does tidy fashion. Together we’re unstoppable.”

Greggs and Primark are at it again as the food and fashion chain team up for a Christmas-themed collaboration.The errant baked goods prompted a lot of speculation about the collaboration on social media at the weekend. One commenter, whose tweet received thousands of likes, said: “Shoutout to whichever stone cold legend at Newcastle Primark has accidentally left a load of Greggs in the window display.” Greggs has over 2000 stores across the UK in high streets, service stations and shopping centres. It ... [+] is a business specialising in competitively-priced food on-the-go which has seen both sales uplift and made its name in popular culture.(Photo by Matthew Horwood/Getty Images) Getty Images

When Greggs sausage rolls appeared in the window display of Newcastle's Primark store earlier this month most people thought it was a hilarious joke. But it turned out to be a stroke of marketing genius that got people talking and paved the way for Greggs to announce its clothing range with high street giant Primark. This use of underlying message creates a connection much stronger than advertising, with consumers (literally) able to wear your brand with pride. Which is why this will work so well for Greggs and Primark. Two iconic British brands that are the epitome of the high-street, with a shared grab-and-go culture, the collection works to subtly reinforce a brand message for both and win the hearts and minds of consumers in a new and exciting way.Those wearing the Greggs label ‘can poke fun at high fashion and be proud of who they are’. Photograph: Greggs/Primark The range proved to be so in demand that customers queued outside of Newcastle's Primark from as early as 7.30am on Tuesday to be first in line for the second batch of the collection as it arrived in store. She said: "I think it's really good and people will buy it. I'll be going down to Primark on Friday to take a look at it when it launches.

Greggs store manager Katherine, 60, is counting down the hours until she can grab some of the new range for her grandson. The hype was to create impact for the launch of a planned fashion line on 19 February, coinciding with London Fashion Week. Greggs and Primark will open a pop-up boutique in Soho between 17 and 18 February to “offer eager fashionistas the chance to get their hands on some of the new collection before the rest of the nation”, with two pieces available for free to those who manage to secure a slot when bookings open on 10 February. For the latest local news in your area direct to your inbox every day, go here to sign up to our free newsletter Read More Related Articles But despite the frivolity at its core, there is function to these tie-ups too – and therefore significant brand value in pursuing them, so long as you bear the following in mind: Leave ‘serious’ at the doorAlex Econs, merchandising expert and founder of printing company, ICON Printing, said: "With a large number of merch released over the past year and from the news coverage and social media storm we’ve seen it generate, it’s undeniably a great marketing tactic for brands. Now, an expert has revealed the reason why the Greggs and Primark collaboration has been such a hit. While this trend is only in its infancy in the UK, collaborations between FMCG, F&B or CPG brands and the world of fashion have become almost de rigueur over the pond. From Panera’s ‘soup’ swimsuits and SunnyD’s bold bobble hats, to the release of Oscar Mayer’s revamped ‘Hotdogger’ uniforms to the public [which BrandOpus worked on], the ‘merchi-fication’ of brands is one of the more humorous marketing trends to evolve in the last few years. The same has not always been said of Primark, which does not pay the “real living wage” in the UK and has been criticised for alleged maltreatment of garment workers abroad. But it is the Greggs name that will appear on the clothing for all to see.