Wrigley's Doublemint Chewing Gum - 40 pk.

Product Information

Ingredients: Sugar, Gum Base (Contains Soybean Lecithin), Glucose Syrup, Emulsifier Modified Starch, Humectant Glycerine, Antioxidant BHA, Colours (E124, E102)

Jayne and Joan Knoerzer (Jayne and Joan Boyd professionally after their mother’s maiden name) were the first Doublemint Twins. They were singers who had no real interest in acting who signed a contract with Wrigley in 1959. They were the first twins in history to appear on television! APPEAL against the judgment of the Court of First Instance of the European Communities (Second Chamber) of 31 January 2001 in Case T-193/99 Wrigley v OHIM ( DOUBLEMINT) [2001] ECR II-417, seeking to have that judgment set aside, in which the Court of First Instance annulled the decision of the First Board of Appeal of the Office for Harmonisation in the Internal Market (Trade Marks and Designs) of 16 June 1999 (Case R 216/1998-1) dismissing the appeal brought by Wm. Wrigley Jr. Company against the refusal to register the word DOUBLEMINT as a Community trade mark,By an application lodged at the Registry of the Court on 17 April 2001, the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (hereinafter ‘OHIM’) brought an appeal under Article 49 of the EC Statute of the Court of Justice against the judgment of the Court of First Instance of 31 January 2001 in Case T-193/99 Wrigley v OHIM ( DOUBLEMINT) [2001] ECR II-417 (hereinafter ‘the contested judgment’), in which the Court of First Instance annulled the decision of the First Board of Appeal of OHIM of 16 June 1999 (Case R 216/1998-1) (hereinafter ‘the contested decision’) dismissing the appeal lodged by Wm. Wrigley Jr. Company (hereinafter ‘Wrigley’) against the refusal to register the word DOUBLEMINT as a Community trade mark for various classes of goods including in particular chewing gum. c) trade marks which consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin or the time of production of the goods or of rendering of the service, or other characteristics of the goods or service;

In the BABY-DRY case of 2001, the European Court of Justice (ECJ) said that for word combinations, the test is whether the combination in question is the normal way of referring to the goods or services or of representing their essential characteristics in "common parlance". Because of the "syntactically unusual juxtaposition" of the words 'baby' and 'dry', BABY-DRY was not a familiar expression in the English language for describing nappies or their essential characteristics. The combination was a "lexical invention bestowing distinctive power on the mark so formed", so BABY-DRY was not registrable. You probably also recognize them singing the “Double your pleasure, Double your fun” jingle written by the Arthur Meyerhoff Ad company. Article 7(1)(c) of Regulation No 40/94 provides that trade marks which ‘consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, time of production of the goods or of rendering of the service, or other characteristics of the goods or service’ are not to be registered. Patricia and Priscilla Barnstable got their start as Doublemint Twins. Their father was Dale Barnstable, an NBA famous for being banned for life in 1951 for point shaving. They were extremely popular and parlayed to acting in the short-lived TV show, Quark. After the show ended a few years later, Cynthia Daniel retired from acting to become a photographer. The one exception was a cameo on That 80s Show, which featured her sister at the time.By an application lodged at the Registry of the Court of First Instance on 1 September 1999, Wrigley brought an action for annulment of the contested decision. The Court of First Instance upheld that action.

Find sources: "Doublemint"– news · newspapers · books · scholar · JSTOR ( April 2008) ( Learn how and when to remove this template message) The Office for the Harmonization of the Internal Market (OHIM) Board found that the words "euro" and "hypo", which were an abbreviation of "hypothek" meaning "mortgage" in German, were descriptive of those services, and the association of those two elements in one word did not make the word any less descriptive.Trident Layers, “Paid in Gum.” Trident marketed itself as a dentist-recommended gum in the 1970s with their slogan, “Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” It was one of several chewing gums that touted its health benefits and became recognized by the American Dental Association for its ability to help prevent cavities when chewed for 20 minutes after eating (but only if it’s sugarless). The brand later maintained the focus on chewing gum to prevent cavities. Still, it shifted its messaging to trendier campaigns and shortened taglines like, “Flavor for your taste without sugar for your teeth.” The first set of women to portray the Doublemint Twins, were sisters Marie and Mildred Maier of Silverhill, Alabama. [2] [3] [4] Appeal - Community trade mark - Regulation (EC) No 40/94 - Absolute ground for refusal to register - Distinctive character - Marks consisting exclusively of descriptive signs or indications - DOUBLEMINT) Some of the most recognizable twins were Linda and Lisa Yokubinas. From small beginnings in small-town Illinois, they were cast in 1985 to bring Doublemint into the new era. This partnership was extremely beneficial for the two, as it ended up as a career for them. They became stars over the next six-decade.

This approach was confirmed in the 2004 case of POSTKANTOOR, where the ECJ stated that if, due to the unusual nature of the combination of words which form a trade mark, the overall impression is sufficiently far removed from the descriptive elements of the words concerned and the combination creates a different impression from the individual words, the mark is registrable. If the new word has established its own meaning, independent of the individual components which make up the mark, then again it is registrable. More recent guidance EUROHYPO The Court held that "insulate" had no meaning other than to insulate, and "for life" would be understood by the relevant public (here, the English-speaking part of the European public) as meaning "lasts for a lifetime" or "for a lifetime period". The ECJ agreed with the CFI in that the components "EURO" and "HYPO" were descriptive and the overall concept of "EUROHYPO" did not give an overall impression that went beyond the sum of its parts. There was no additional unusual element to distinguish the applicant's service from those of a different commercial origin. HOMEZONE The EU General Court found that the Board was correct in finding that the meaning of "homezone" (in English and German) was the geographical notion of "home area" or "local area". However, the Court also found that the Board had failed to explain that, as the word "homezone" was used descriptively by some mobile-network service providers, the trade mark HOMEZONE necessarily involved a reference to a tariff, and was therefore descriptive of a telecommunications service.Within the European Union, Trade Mark law is regulated by a Trade Marks Directive which has become law in each member state and a Community Trade Mark Regulation.