Tropicana + Viva Vitality Juice, 750 ml

Product Information

Swabey said: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare.” Scotts & Co group brands director Sarah Boyle commented: “Viva Vitality will look at the customer as a whole person and take into account all of the challenges they may face during their day. That’s why our team has scoured the world to find hundreds of high-quality, ingenious wellness products that will make everyday activities less of a struggle and help our customers to get the best from life.”

The rebrand will be supported by a large media campaign, including video on demand, social media, in-store advertising, PoS and sampling activity. Nigel Swabey, CEO of Scotts & Co., says: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare and wellbeing. The launch of Viva Vitality will enable us to take our approach to this market to a new level—with holistic solutions that are grounded in scientific evidence.” Sarah Boyle, group brands director at Scotts & Co., said: “Viva Vitality will look at the customer as a whole person and take into account all of the challenges they may face during their day. That’s why our Viva Vitality team has scoured the world to find hundreds of high-quality, ingenious wellness products that will make everyday activities less of a struggle and help our customers to get the best from life.” In addition, Viva Vitality will offer health monitoring devices and safety aids for the kitchen and bathroom, as well as solutions for exercise, improving memory, and keeping your brain active. The new range will be supported by an impactful heavyweight media campaign later this year, to drive awareness of the launch. Using the tagline “Juice For A Boost”, the campaign will target younger shoppers, and will consist of video on demand, social media, in-store advertising and sampling activity.Swabey added: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare. The Original Gift Company - This catalogue provides inspiring and original gift ideas, and also provides a free "gift personalisation" service. PepsiCo is rebranding its Tropicana Essentials range, with the launch of Tropicana +, to help retailers meet the growing demand for healthier alternatives. The new Power Punch flavour uses apple, passion fruit, pineapple, ginseng and magnesium, while the brand’s Viva Vitality has apple, banana, kiwi, spinach, pineapple and magnesium to help fight tiredness. Scotts & Co. says Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s.

Multi-channel retail group Scotts & Co. is set to launch a new venture called Viva Vitality which will specialise in direct-to-consumer (DTC) health and wellness solutions for the over-60s. It marks the company’s first formal entry into the consumer health space. Significantly, Scotts & Co points out that many Viva Vitality items will be exempt from VAT for individuals who suffer from a registered disability or chronic illness. Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s.Nigel Swabey, CEO of Scotts & Co., believes the DTC market for health and wellness has huge growth potential because impactful, personalised direct mail is currently under-exploited by the personal healthcare sector. Swabey is confident that Scotts’ 30 years of experience in multi-channel and catalogue marketing will enable Viva Vitality to engage directly with millions of over-60s who, according to recent studies, are now spending more on wellness than ever before. vitality.co.uk will display various coupons on some special festivals. For example, December will have the biggest discount for the product is 55%. Customers can buy the products for these festivals to reduce expenses. Brenda is nationally recognized for her expertise in minimally invasive facial rejuvenation through the combined use of botulinum toxin, injectable dermal fillers, and laser skin resurfacing. She is also a National Trainer. Her patients appreciate her attention to detail and the ability to enhance their beauty. Tropicana is relaunching its Essentials range with a punchy new design and name – Tropicana + – to better resonate with shoppers looking for added benefits from their juice drinks

Brenda’s professional focus for the last 12+ years has been in medical aesthetics and skin health with a specialization in facial aesthetic injections. She is an artist by passion and a highly skilled aesthetic nurse practitioner by profession. Commitment to obtaining optimal aesthetic outcomes while prioritizing client safety and comfort is of utmost importance. Her aesthetic philosophy is “less is more,” with the objective of delivering the optimal natural facial enhancement. The new range will consist of four flavours; Berry Boost, Power Punch, Vitamin Victory, Viva Vitality Expert Verdict - This catalogue is all about what you should buy... and why. Includes uniquely practical ideas for your garden, home and travel, as well as the latest technical innovations. The Viva Vitality catalogue and online business will bring together a specially curated range of products and solutions designed to meet the health and wellbeing needs of a ‘senior’ audience whose focus is increasingly on health and the maintenance of an ‘independent living’ lifestyle.Swabey believes the DTC market for health and wellness has huge growth potential because impactful, personalised direct mail is currently under-exploited by the personal healthcare sector. Shoppers are looking for juices that contain added benefits, which is why the functional juice segment is currently performing at 25% growth year on year,” he explains. Prestige Cellars - The Prestige Cellars catalogue offers a fabulous collection of fine wines and sumptuous gourmet foods, and all personalised with your chosen name or the message you provide. Brenda received her Bachelor’s of Nursing degree from the University of South Florida, where she graduated from Sigma Theta Tau. She continued her education and received her Master’s in Nursing from the University of Tampa. She maintains board certification through the American Academy of Nurse Practitioners. She is also a Fellow of the American Society for Laser Medicine and Surgery. Her 15+ years of nursing experience encompass medical aesthetics, cosmetic dermatology, plastic surgery, labor & delivery, and case management.