Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs)

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Monospace type classification. 1 Monospace: Source Code Mono, 2 Monospace: Courier, 3 Monospace: Space Mono. The mind responds to its programming just like a machine. But the difference between you and a machine is that you have the consciousness to choose what source code you want to input. — Jim Kwik, trainer of Mindvalley’s Superbrain Quest So step into your power by identifying your type of thinking and work to level up your skills. With incredible people out there, like Jim, you’ll always find guidance to make great changes and a great impact on yourself and those around you. Letters. Early text was significantly influenced by the human body and calligraphy. Johannes Gutenberg, for example, published the first movable type in a Bible in which he attempted to emulate Bibles that were previously written exclusively by hand and included copious illustrations. Movable type caught on in Germany, but not in China where it was invented, because the Latin alphabet was phonetic and could be illustrated with relatively few letters, unlike Mandarin which pictured words rather than sounding them out. Mandarin had too many letter forms to be easily automated with those early printing presses (13). Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography

Practical Tip: To create a baseline grid, simply choose the type size and leading of your text, such as 10-pt Scala Pro with 12 pts leading (10/12). Avoid auto leading so that you can work with whole numbers that multiply and divide cleanly. Use this line space increment to set the baseline grid in your document preferences. When you learn it to teach it, then you’re going to pay attention differently,” says Jim. “ You’re going to remember it differently because here’s the thing: when you teach something, you get to learn it twice.” Display typefaces, also known as decorative, are a broad category of typefaces that do not fit into the preceding classifications. They are typically suited for large point sizes and primarily used for display.

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It is kind of like asking a city kid where food comes from—well duh, it comes from the grocery store! For a concrete thinker, it’s about practical thinking only, always literal, and to the point. They mainly focus on what’s in front of them, but not so much on what’s beyond their viewpoint.

This is one of those beautiful books that conveys meaning as much through its form as through its content. It contains many images of type designed in various ways, integrated with descriptive text to demonstrate various principles of typography.This magazine cover uses the Garamond 3 typeface family in various sizes. Although the typeface is classical and conservative, the obsessive, slightly deranged layout is distinctly contemporary. What are Type Superfamilies? Grid. Of the three sections (letters, text, and grid), grid is probably the least familiar. Lupton defines grid in this way: It’s important to understand the common types of grid systems so you can integrate them into your work and help design the best possible user experience. Before we start, let’s first watch Italian designer Massimo Vignelli make a book. Massimo Vignelli Makes Books Historians and critics of typography have since proposed more finely grained schemes that attempt to better capture the diversity of letterforms. Designers in the twentieth- and twenty-first centuries have continued to create new typefaces based on historic characteristics. Let’s take a look at the common classifications for Serif, Sans Serif, Monospace, Script and Display typefaces. For example, if the faucet breaks, a divergent thinker would try to determine what caused the malfunction and look at all the possible ways to fix it. One option may be to call a plumber, while another may be researching a solution online or finding a video on YouTube.

Forget the things on a subject that you’ve previously learned, keep an open mind, and allow yourself to re-learn something all over again. You may just learn something new. An Appendix offers a crash course in editing and proofreading, as practiced today, and some excellent free advice to boot.

So how would you describe your way of thinking? Logical? Creative? Rational? Or do you think in abstract terms? This book is about thinking with typography—in the end, the emphasis falls on “with”. Typography is a tool for doing things with: shaping content, giving language a physical body, enabling the social flow of messages (8). In the first lesson, you’ll learn the difference between visual design elements and visual design principles. You’ll also learn how to effectively use visual design elements and principles by deconstructing several well-known designs. Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-- I Love Typography