About this deal
Golf Pride has been focused on communicating technology and our dominance on Tour,” says Gibson, “but I think what’s humbled us is the reality that golf is difficult. We’re going to humanize ourselves a little more. It’s less about the technology itself but more how golfers experience that technology in their hands.” The grip is constructed from a soft and responsive rubber compound which moulds to the hands for ultimate control and stress relief. A soft grip for a hard game. The new Golf Pride CPX grips will come in four sizes: Undersize, Standard, Midsize and Jumbo. At this time, they’ll be available in only one colorway: light gray with a blue cap and white highlights. However, Gibson tells us Golf Pride is looking at collaborations and other opportunities for more colorways in the future. Our policy does not cover parralel imports where the item may be genuine but come from outside the EU where many warranties are invalid and/or different components are used. More simply, the CPX grips just made hitting a ball more enjoyable again. With no doubt over whether you’re going to lose your grip and a bit of control.
There are a lot of comfort grips on the market today,” says Gibson, “but there have to be performance-based characteristics built in or it’s just going to feel mushy. It’ll twist in your hands.” The CPX is the first product developed entirely at Golf Pride’s new Global Innovation Center in Pinehurst, N.C. Grips such as the MCC and the Z-Grip are among the firmest grips going. They’re the grips of choice for the best golfers on the planet. But Golf Pride has used the Pinehurst facility to study what Gibson calls the “everyday-caliber golfer.” That guy or gal is looking for a balance between the comfort of soft and the performance of firm.This is not your MCCor your Z-Grip,” says Gibson, “but we built it with harsh conditions in mind. The surface pattern combined with the soft rubber material will allow you to play in the humidity. Everyone knows the Tour Wrap will get pretty slippery when it’s humid. But the CPX is very versatile.” There is a huge variety of different grips on the market. People will generally consider grip size but often don’t think about getting the correct firmness. It’s an interesting shift in marketing for Golf Pride. While it’s not quite the warm and fuzzies, Gibson’s choice of words such as “humbled” and “humanize” isn’t accidental.
At The Golf Shop Online, we are dedicated to offering you the most competitive prices. We continually compare our prices with those of our competitors to ensure you receive the best possible deal. In the rare event that you find a lower price elsewhere, we even provide a price promise* to further enhance your shopping experience. Find the perfectly matched shaft in 3 swings"A player can go to any of Mizuno's Fitting centres and be fit to the shaft within 15 minutes. The fitter can apply their skills to the more constant components - length, lie angle, grip size, knowing that our Fitting System will look after the engine of the club - the shaft." Mark Duncombe, European Tour Technician. Just ten years ago the most complex choice a golfer had to make was 'Stiff or regular?' Now custom fitting has thrown up so many options that the average player has more ways to get it wrong than ever. Golf Pride says that ratio sets it apart from the other soft grips in its portfolio when it comes to traction, particularly when it’s humid. That may sound like the old marketing adage, “sell the sizzle, not the steak.” But it’s really a take on an even older and much more valid marketing truism: Don’t tell the consumer what the product is. Tell them what it does.Which is an absolute nonsense given that a) this is my favourite hobby b) they can make a club feel like new again and c) it’s a small fraction of the price of some new clubs to them all singing and dancing again. How can you make grips last longer? The blue end-cap is a Control Core, this complements the softer rubber around it and helps provide maximum control. So should you be using a firm or a soft grip?
We love having the opportunity to educate golfers of all skill levels,” he says. “We’re going to focus a little more on speaking to golfers themselves. We think that’s going to put us in a much more relatable position.”The new Golf Pride CPX is undeniably soft. According to the company, it’s the softest grip it has ever made. It’s not Winn Dri-Tac soft but it does feel soft without feeling mushy. However, what catches both your eye and your hands are the bumps. Or, as Golf Pride calls it, their first-ever “raised EXO diamond-quilted pattern.”