Surreal Variety Pack - High Protein Cereal – Low Sugar- Healthy Plant Based in Fibre Carb Gluten Free Vegan 13g of Protein, 0g Sugar 240g per Box 4 (1 x each)

Product Information

Perhaps the design brief was for this to be in every East London mini mart, but if this was on he shelves anywhere else in the UK it just wouldn’t cut the mustard. No amount of graphics, wordplay or branding will make up for such a niche notion – selling cereal to adults – as tried and failed in the US at least 10 years ago.

Surreal definitely has a knack for making the most of their marketing efforts by adapting content to suit audiences according to specific channels.For some reason, the brainless zombies who work in our marketing team have decided to team up with Wild, FFS Beauty Ltd and LA VIE™ to create this absolute Frankenstein of an advert. For those days you just want to be a big kid (but without the collateral sugar intake), read our review and then grab yourself a box of this high protein cereal! One of the guiding principles –‘Never stop playing’– is rooted in the idea that a “playful mindset is a healthy mindset”, he explains. That’s why we jumped at the chance to try Surreal, one of the most protein-packed cereals on the market! The double-meaning within the name Surreal helps to communicate this attitude, the Ryrie explains, pointing to some of the out-there images throughout the identity.

They are aware of the need to grab the curiosity of their audience without losing their attention, a useful tactic to apply when gaining familiarity in a market. Shamelessly promoted as “Dwayne Johnson’s favorite cereal,” the identity-skirting strategy is being pushed to the limits by the signing of three students named Serena Williams, Ronaldo and Michael Jordan to cement the personality appropriation approach. Over on Instagram we’ve discovered that the content we put loads of time and effort into does nothing, and the content we just crap out does really well. The SURREAL recipes are plant-based and gluten free, meaning they’re suitable for all sorts of diets too! We spent three months creating test brands — different shapes, flavours and nutritionals — and then we used social media ads to see what people engaged with,” Gammell says.But the pair aren’t worried: “We know the big companies will look at what’s new, but we’re just focusing on what makes us different. We’ll never have the budgets of the cereal giants, so we try to find other ways to stand out,” Chetland says wryly. We sat down with Nobel-Prize winning scientist, World Cup winning footballer, and cereal-entrepreneur Professor Jac Chetland MBE (ex-Apple) to find out how you can get ahead in your career without actually doing anything. High-protein, zero-sugar recipes, combined with playful, personality-led marketing, and a team that moves at speed. Although none of the famous bearers of these names have reacted to the creative use of their brand to sell Surreal cereal, the brand has experienced a ripple effect of these people’s influence.

See some of Surreal’s billboards and copy, creatively deploying these 4 big names in advertising their product. Whilst 8 portions (or 4 in our case) doesn’t sound like a lot, we were pleasantly surprised by how much fuller we felt after eating Surreal compared to big brand cereals. Founded by Vita Coco veterans Kit Gammell and Jac Chetlad, Surreal cereals are sugar-free, gluten-free and vegan cereals inspired by our favourite (although less healthy) childhood staples. Surreal’s innovative approach to marketing and exponential growth within a short period is a testament to the potency of creativity when in confluence with the possibilities afforded by technology. The branding hopes to engage a sense of “innocent questioning” for its adult consumers, the Ryrie adds.Surreal Cereal’s marketing team was faced with a challenge: how do they make their brand stand out in a crowded market? Since their launch earlier this year, they’ve steadily been growing and gaining recognition as the new, disruptive cereal brand in the market. What’s more, the brand is working on some plastic-free packaging to keep its cereal fresh inside the protective recyclable cardboard box.

In other words, the creative team cracked the idea of enlisting random persons who bear these famous names and creatively deployed them in endorsing their cereal.The cereal market is a well established one, and so there was an initial challenge for Surreal to set themselves apart from the rest. That means, if you follow conventional cereal portion sizes (32g), you can squeeze 7-8 portions out of the box. London design studio Onwards has crafted the “off-beat” branding for adult-orientated cereal brand, Surreal. Eaten straight out of the box, sprinkled over a chocolate sundae, crumbled over vegan cheesecake or doused in plant milk and slurped up with a spoon, there are endless ways to enjoy cereal! I decided to try Surreal as I’m a type 1 Diabetic and normal cereal is far too sugary for me to have in the morning.