The LEGO Story: How a Little Toy Sparked the World's Imagination

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This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways! Titled Et Liv Med LEGO (Life in LEGO) in Denmark, the book is clearly a biography of Kjeld Kirk Kristiansen. For the English language edition, the title has been changed to The LEGO Story: How a Little Toy Sparked the World’s Imagination, perhaps because Kjeld Kirk is a less well-known figure internationally (sacrilegious as that might be for LEGO fans to hear). Open the book and play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones inthe book. LEGO is a translation of Danish words leg godt, which means “play well” and despite the various challenges the company has faced over the last several years, it does a great job keeping kids, imagination and creativity at the forefront of its purpose.What fun can be found around the castle? Kids can flex their creativity and role-play skills as they explore the castle inside and out, dream up new stories or go sledding with Disney Princess Anna and Olaf. The Lego Story breaks down the history of Lego with each chapter covering a decade of the business. It is a business history book so if you are looking for more info on the actual product of Lego, this is not the book. This book covers the Kristenson family in depth, starting with the grandfather, Ole Kirk, passing down to the dad, Goedfrt, and then passing down to the son, Kjeld, who is stepping away in March 2023 to hand off to his son Thomas. Covers how to build a business from 1 employee to 10,000+ and also how to build something you can leave your family for generations. Ole Kirk started making toys out of left over wood chips since their family couldn't afford toys. Even though they were just for his 4 boys initially, he still made them immaculately, modeling do everything to your best ability.

The Lego Story is amazing, and it was fun to see how the company has evolved over the last 100 years. Some takeaways - Any fan of Disney’s Little Mermaid will absolutely love this set. The unique, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. Any fan of Disney’s Frozen 2 will adore this awesome set. The clever, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator. Work hard and pray - the initial slogan for Ole Kirk as he was building the early company in the 20s / 3os.This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.

What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways. My daughter builds many Star Wars themed LEGO items and bought me a Bird-of-Paradise LEGO kit that I enjoyed putting together Still, there is definitely value here for those who are into these types of stories. Just be warned that it can be a bit dry and it's probably more for people who are hardcore into LEGO and want to know more about the family behind it, perhaps business-types who are curious to see how a brand can change and adapt and evolve with the times, etc. If you're someone who is casually interested, this might not be for you. This book tells the story of how my family built the LEGO brand. --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation ownerThis book gives an excellent explanation of how the plastic toy we all love so much, came into existence. Photographs from the original archives are included to give us a better understanding. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. The LEGO Story: How a Little Toy Sparked the World’s Imagination is an inside look at the origins of one of the coolest companies. LEGO was originally founded in 1932, by Ole Kirk Kristiansen as a wooden toy company in Denmark. Savings from Ole Kirk’s wife, Sofie, allowed the company to continue, saving it from bankruptcy twice. The company faced challenges with fires, debts, minimal credit resources and limited supplies at times as a result of war. Spark exciting movie-based role play or creative play with this imaginative LEGO® ǀ Disney (43175) set, featuring Disney’s Elsa, Anna, Kristoff and Olaf. Perfect for kids and fans. Play starts with opening the book!