Captain Morgan Sliced Apple | 25% vol | 70cl | Rum Based Spirit Drink with Notes of Apple & Ginger & Captain Morgan Original Spiced Gold | for Drinks or a Spiced Rum Cocktail

Product Information

Laura: An Innovation Commercialisation Manager needs to work with stakeholders across the business daily and meet tight timelines to get all aspects of a launch ready for our live date. This includes working with Supply, Finance, Brand, Shopper, Category and Sales and Activation teams. You touch all areas of the business when you launch an innovation, so you get immense insight into all aspects of the Diageo business. You need to be super organised and be able to work at speed to meet deadlines. Captain Morgan has always been about uniting the crew and creating lasting memories,” Sam Salameh, vice president, Captain Morgan, said in a press release. “These days, we all could benefit from a little more fun in our lives — there’s always more fun to be had with Captain Morgan, and the crisp, fall-inspired flavor of Captain Morgan Sliced Apple is the latest proof of just that.”

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So, the new Sliced Apple Rum features the brand’s iconic spiced rum infused with bold notes of sweet, juicy and crisp sliced apples. It also has a subtle hint of ginger to give you that warm taste. Overall, this fully-flavored rum will bring more life to any party. It could also refresh and soothe your mind if you prefer to have a moment to yourself. Now, you may think this is limited-edition just like other seasonal spirits. But you’ll be glad to know that the Sliced Apple Rum is a permanent item. So, this means you can have this refreshing booze all year round. You should be able to find it in the liquor aisle of your nearest store or get it online. It comes in a 750-ml bottle with 35% ABV. Featuring autumnal flavours, the spirit is perfectly in time for Bonfire Night, as it officially went available today in Asda stores across the country. Once faithful to the staid hybrid outerwear garment, Kate is in the throes of a major style evolution Eleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch.

Laura: For our Captain Morgan’s Sliced Apple project, a big part of the plan was the creation and execution of a first to market opportunity for some customers and channels so we could add extra value to them as strategically important customers. This was a huge team effort and we’re really excited for what this can deliver, and for the market wide launch. I have made this drink both in a high ball glass and a Moscow mule mug and I do recommend the mule mug. It keeps it cold longer and doesn’t water the drink down. Products Captain Morgan made our summer even sweeter with its Orange Vanilla Twist Rum. But we can’t have summer all year long, can we? So, if you’re ready to embrace the fall season, we suggest having a glass of Captain Morgan Sliced Apple Rum as you watch the trees change color and shed their leaves. Furthermore, what could be the best way to enjoy the cooler temperatures than to have a sip of a refreshing fall-inspired spirit? It marries bold notes of apple carefully balanced with Captain Morgan’s unique signature taste, the new Sliced Apple drink offers a unique delicious twist on everyone's favourite captain.

Apple Sour

With its smooth, rich flavor and versatility, Captain Morgan is the perfect base for a variety of fall-inspired drinks.

Recipe: Using a heatproof mug or glass, add 50ml Captain Morgan Sliced Apple and 50ml apple juice. Add 100-150ml of boiling water and garnish with either a lemon wedge or some seasonal spices for a wintery twist. 1.25 units of alcohol. With a sharp knife and chopping board, cut a slice of apple and place on top of the drink to garnish. The captain has answered fans prayers, as there has been a huge surge in demand for flavoured spirits recently and the new spirit looks to be another crowd-pleaser. So if you're looking to add some excitement to your fall bar menu, look no further than Captain Morgan.

Captain Morgan Sliced Apple Spirit Drink is available in Asda stores across the country now, with a wider roll out in other retailers due next Spring.