IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

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Karasz, Palko (5 January 2018). "Irn Bru, a Scottish Favorite, Loses Some Sugar". The New York Times. ISSN 0261-3077. Archived from the original on 16 January 2018 . Retrieved 15 January 2018. Eleftheriou-Smith, Loulla-Mae (20 September 2011). "Irn-Bru launches 'fiery' limited edition drink". Marketing Magazine. Archived from the original on 26 November 2011 . Retrieved 14 November 2012.

Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017. In 2005, rumours circulated in the Scottish Muslim community that Irn Bru contained alcohol, meaning that many of them feared they would no longer be able to continue to drink the beloved soft drink. In the early days of Irn-Bru, a long-running advertising campaign was undertaken in the form of ‘The Adventures of Ba-Bru and Sandy’ comic, lasting from the 1930s to the early 1970s. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. pp.148, 197, 201. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link)Irn-Bru is commonly available nationwide from supermarkets as cans and 1.25-litre plastic bottles. It is bottled by Oasis, the same company that bottles Coca-Cola. Imported Irn-Bru from Scotland is available from speciality stores. This article's 'criticism' or 'controversy' section may compromise the article's neutrality. Please help rewrite or integrate negative information to other sections. ( March 2022)

Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials. [40] In the 1930s, the firm began a long-running series of comic strip ads entitled "The Adventures of Ba-Bru" which ran in various local papers from April 1939 until October 1970. [41] The last traces of this campaign, a large neon sign featuring Ba-Bru which stood in Union St above Glasgow Central railway station, was removed in 1983 and replaced with an illuminated display featuring the tagline "Your Other National Drink". [42] Researcher David Leishman said evidence shows a drink called IRONBREW was first launched by a New York firm in 1889. a b c d e Leishman, David (2017). " "Original and Best"? How Barr's Irn-Bru Became a Scottish Icon". Études écossaises. 19. Archived from the original on 28 September 2017 . Retrieved 28 September 2017– via OpenEdition. Remembering Fiery Irn-Bru and one of our favourite banned ads". Scotsman Food and Drink. 18 October 2018 . Retrieved 23 August 2022. Irn-Bru ad leaves bad taste". BBC News. 30 July 2003. Archived from the original on 7 February 2018 . Retrieved 6 February 2018.Sweney, Mark (12 November 2021). " 'An emblem of Scotland': how Irn-Bru stole the show at Cop26". The Guardian . Retrieved 13 November 2021. Irn-Bru and other Barr brands including Pineappleade, Cream Soda, Tizer, Red Kola, Barr Cola, and Limeade are still available in 750 ml glass bottles.