Who Gives A Crap – Eco Friendly Toilet Roll, Box of 48 Toilet Rolls (3-Ply, 400 Sheets) | Soft, Strong, Sustainable, Biodegradable, Plastic-Free

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Did you know that every day an estimated 27,000 trees are cut down, just to make toilet paper? That’s right – trees are cut down for the luxury of us to use paper once before flushing it down the loo and never seeing it again.

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Who Gives A Crap is an online store that sells eco-friendly toilet paper, paper towels, tissues, and other household items. Founded in 2012, Who Gives A Crap was created to provide an alternative to traditional toilet paper and paper towels that are made from trees. The company is committed to using sustainable materials, such as bamboo and sugarcane, to create their products. Of course, some brands do use recycled materials, but incredibly this has decreased over the past few years, despite a strong rise in interest in environmentalism, recycling and finding alternatives to single-use plastics. COVID has undeniably propelled this decrease with the use of single-use masks and PPE, along with a rise in single-use coffee cups and other utensils in a bid to stop the spread of the virus.

However, WGAC are looking into non-whitened bamboo toilet paper which is exciting and encouraging. Are Who Gives A Crap sustainable? Both toilet roll types produced by WGAC are whitened, but as mentioned, this is done without bleach. However, you still have to use some kind of chemicals, which require manufacturing and factoring into the production process. Not whitening toilet roll altogether is a more sustainable option. These are the benefits for consumers and the environment, but it doesn’t stop there. The brand is doing big and impressive things with its business model to help the people who most need it.

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Essentially, this means they pay for carbon offsets that cancel out the carbon emissions they produce. This isn’t perfect and there is always a lag in the carbon re-uptake, e.g. planting a tree will take decades to mature, but there’s no doubt this is better than not doing it. Disclaimer: I was sent a box of Who Gives A Crap recycled toilet paper to try out. This review is genuine and honest. Who are Who Gives A Crap? If you’re looking for a more eco friendly toilet roll, go with recycled. If you’re looking for a more luxury feel one, go with bamboo. Naked Sprout do a good sustainable bamboo toilet roll too, as do Bumboo. You can read my Naked Sprout review and Bumboo review here. Who Gives A Crap are a B Corp Certified company (and have been since 2016), meaning they’ve been officially assessed as a for-profit business who also acts as a force for good. You can see their B Lab marks here. In the UK we each use an average of 127 rolls per year, meaning millions of trees are felled to keep up with supply. But, from supermarket staples to cult internet brands, more environmentally-friendly loo roll is becoming increasingly available.

Of the two types of toilet paper, the 100% recycled version is more environmentally friendly as an existing resource is being repurposed and reused, which significantly reduces carbon emissions and environmental impact. You can have read on the best eco friendly toilet paper here.