Persil Ultimate Powergems Bio Detergent, 384 g 12 Washes

Product Information

Powergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness. A biological product contains enzymes. An enzyme is a highly efficient stain removal ingredient which works at low temperatures. Paranjpe said Unilever's heightened frugality would not interfere with that, and said adopting the "zero-based budgeting" approach making waves across the sector does not automatically mean investments will be cut.

A warm, powdery, rich note which gives an elegant touch to various kinds of notes in fragrances. Its main use is in musky, ambery, woody, oriental, chypre and fougere fragrances. It also adds richness to floral, fruity, citrus and green notes. Alpha-Cyclohexylidene Benzeneacetonitrile

The potential environmental benefits are huge

Gemma Cleland, Executive Director for Unilever’s Home Care category, says: “When it comes to laundry, everyone wants to get the job done with great results but with minimum fuss. That’s why our shoppers tell us they are looking for laundry products that make washing simpler and easier.” A new breakthrough detergent, Persil Powergems boasts triple power to not only remove stains, but also care for and freshen your clothes. From Persil's range of washing powder, washing liquid and washing capsules, comes this new laundry detergent. The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation: A fresh citrus note with a hint of grapefruit. This gives a soft floral tone that could be used for both male and female fragrances.

Zero-based budgeting (ZBB)is an accounting method whereby all expenses must be justified from scratch for each new period. The approach, responsible for the fat profit margins at Kraft Heinz, is spreading throughout the industry as growth slows.Many people have given ZBB a bad name, only thinking of it in terms of indiscriminately cutting things to shore up the bottom line. We don't believe in that," Paranjpe said, citing Unilever's promise to reinvest two-thirds of the 6 billion euros in savings it has targeted. I love that Powergems unique gem formula uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, we will be able to use less product to get brilliant results. A musky scent with powdery and red fruit tones. This ingredient is found in milk. This musky note blends well with woody and floral fragrances. Hexahydro-Methanoindenyl Propionate Persil Powergems is a new laundry detergent that boasts three powers: stain removal, fabric care and freshness. Persil Powergems contains stain remover agents, making it effective even on the toughest stains. So, whether you are trying to get tomato stains out of a t-shirt or mud from a football kit, Powergems has it covered. Persil Powergems also helps keep your clothes looking as good as new. The gems care for the fibres in your clothes helping your clothes last longer! Finally, enjoy the extraordinary freshness that Persil Powergems gives your clothes. Just one dose unleashes a wonderful fragrance to uplift your clothes and mood. In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge

A crushed leaves scent. The green character from this ingredient plays well in fruity, citrus, agrestic, floral compositions. I have done 10 washes with the new Persil Ultimate Powergems and have been delighted with the results. I have not had to rewash any of the clothes and it even managed to get tomato sauce out of a school shirt with no pre-treating. A herbal lavender note with a citrus floral character. It is derived from an ingredient that occurs in many essential oils such as rose, mint, tangerine and lavender. Tetramethyl Acetyloctahydronaphthalenes Teach the children and your partner how to do the laundry – This was a life changer for me. Now I just have to say can you pop the washing on and either the boys or MadDad will do it. You do not have to do everything and delegating is a great thing.

A product to watch

This premium product is a potential game-changer for our laundry business, which is geared towards creating more value. “We believe Powergems will encourage further innovation in the category and help grow value for our retail customers and our business,” says Gemma. Persil Powergems offers you the ultimate washing experience and helps your clothes stay as good as new wash after wash. One dose of this is all you need to effectively remove tough stains and give your clothes an extraordinary freshness. Keith Rutherford, head of R&D for Unilever's home care business, said creativity is often boosted by restrictive guidelines. He cited financial or environmental concerns, which are both common on his team, which designs lots of goods for developing and emerging markets where disposable incomes are limited.