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Still, the success of CupClub will be determined by how many sign-ups it gets, and it remains to be seen whether it will take off. Edible Is The Future What ingredients do you use for your edible cup? Was there a lot of trial and error involved to get that right as well? This takes a sort of bag-for-life approach to takeaway coffee, where customers can simply hand their personal mug over to a barista and have it filled to the brim without having to worry about waste products after! If you love coffee, you should think twice about how you drink yours. Switching to edible cups provides consumers with an eco-friendly and sustainable alternative to a single-use takeaway cup.
The world goes through more than 250 billion plastic-lined, paper drink cups every year, the UN Environment Programme estimates. Only about 1 per cent of those cups are recycled. Good-Edi says about 2.7 million disposable cups find their way to landfills each day in Australia. The company has been trying to commercialize for a few years now and hasn’t quite managed to push its product beyond environmentally-minded businesses or independent coffee shops. Well, the main problem is that the company Twiice which makes the cups are just a small family-owned business, and so the likelihood of this trial ever-expanding into something more serious is slim.After hundreds of hours in the kitchen refining their concept, the duo took it to market. Their start-up, Good- Edi, now offers an edible, biodegradable, plastic-free alternative to the standard polyethylene-lined paper cups used for coffee that largely end up in landfills or get incinerated. Considering that in 2018, marathon participants left 919,676 plastic bottles strewn along the course, the adoption of edible water pouches is a far more sustainable option for the annual event. But whereas finding sustainable plastic, paper or some other bizarre new material is the primary goal of most companies, when it comes to single-use cups, we already have an answer. While most of us experience a pang of guilt when consuming water from a plastic bottle, we don’t feel nearly as bad about drinking a cup of joe out of a paper cup. After all, they’re compostable, right?
The waffle of Cupffee edible cups is made entirely with natural ingredients, without the addition of sugars or preservatives. This makes the cups naturally sweet, without however altering the taste of the drinks, thanks to the absence of glazes or coatings. And once your drink is finished, the Cupffee cup can be eaten without feeling guilty: in fact, each pod weighs only 14 grams and provides less than 60 calories! Capacious, comfortable, crispy For those of you who are a little mathematically challenged, that means 99.75% of all coffee cups in the UK end up in landfills. The main goal of the EIC grant is to further the technological innovations and business improvements at Cupffee, to propel the company towards ‘gobal leadership’ in the production and sales of edible cups and stirrers.
Introducing the Good Cup: Edible Cups
Other ingredients used are coconut oil, salt, sugar, and a bran blend (made of oats, wheat, and rye). The edible cups contain no preservatives and artificial flavors, so they are 100% good for you and the planet. Some of those that have tried the edible cup liken its taste to a waffle. The cups are perfect not just for coffee but also for hot chocolate, tea, and gelato. Shelf Life and Storage The start-up’s sales pitch is primarily about sustainability, and Good-Edi says its offering is better for the environment than a plastic-lined paper cup even if it isn’t eaten.
Hutchins says that while some people would prefer the cup to be sweeter, it depends on the palate of each individual. “We deliberately didn’t make it sweet because we didn’t want to impact the flavour of the coffee,” says Hutchins. Good-Edi also offers a cup coated in chocolate, and plans to soon roll out more options with a wider variety of flavours. Well, like in almost every case, it turns out that recycling these so-called recyclable cups is a lot more difficult than you might think. But you’re right, there was a lot of R&D, a lot of trial and error in terms of specific ingredients. We found that sometimes you’d get one ingredient but then use the same ingredient from a different brand which would react slightly differently with all the other ingredients, so we really had to nail down what we wanted to use and even the brands that we wanted to rely on. For example, all the vanilla that we use in the cookie is all-natural vanilla from Tonga. So everything in the cup has no added preservatives, flavours or colours. It’s 100% natural.
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Because just like a normal cup, you don’t have to eat it (although that brings up arguments about food waste) and unlike a normal cup, it will biodegrade just fine on a landfill. Coffee is the cookie-based cup you can eat with your coffee and is advertised with the genius tagline ‘recyclable at 7 billion stations around the world, including you!’ But if the world truly wants to win its war against the waste crisis, then the future of our edible coffee cupsmay very well have to be cookie-based. Both our wives are semi-involved as well. My wife (Simone Cashmore) is in graphic design and branding, so she’s done all the branding for Twiice, while my father’s wife (Theresa Cashmore) does a lot of stuff with him on the production side of the business. Co-founder Jamie Cashmore sipping from a Twiice cup (Photo: Supplied) Whilst this invention represents an exciting step forward, for such containers to become fully integrated into everyday life, it may be necessary to develop resealable containers which can store greater quantities of fluids.
Because are we really going to successfully convince people to take all their takeaway cups home with them and then dispose of them at a later date en masse? Those values often conflict with convenience, which drives much of the food and beverage trends so crucial to profits for major fast-food brands. In Australia and elsewhere in the world, most people start their day with a cup of coffee. Many coffee-loving folks like to enjoy their drink on the go, which could lead many to use (and dispose of) many disposable cups in just one day! A desire to reduce the disastrous impact that this disposable waste has on the environment has brought about the concept of edible cups. It’s a novel idea, but given how much people struggle to put things in the right bin, it’s a stretch to imagine them tootling off to a specified collection point once they’ve finished their drink. This means the initiative still requires people to throw things in the correct bin, something we already know they have plenty of trouble with. Cup RentalsAs a result of the Covid-19 pandemic and spending increased time at home, many of us have taken a greater interest in what we eat, which has continued even beyond the banana bread craze of 2020. Consumers have become ever more scrupulous when considering what benefits and harms the food we eat can have, not only to ourselves, but also our planet. It is therefore unsurprising that the biggest food trends we see emerging in 2022 are focused around health benefits and reducing damage to our environment. Reinventing the coffee cup Believe it or not, these kinds of recycling plants do already exist and are in place to solve the issue, however, the real problem lies with how we can actually get our cups to these plants. But what if we could munch on our cup instead of discarding it in the compost bin after enjoying our morning brew?
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